latest trends in email marketing

 Some of the latest trends in email marketing include:


Personalization: using customer data to tailor emails and create a more personalized experience for the recipient

Interactive content: incorporating elements such as polls, quizzes, and carousels to make emails more engaging

Automation: using triggers and rules to automate email campaigns, such as welcome emails or abandoned cart reminders

Mobile optimization: ensuring that emails are optimized for viewing on mobile devices

Video integration: including video content within emails to increase engagement

Artificial intelligence and machine learning: using these technologies to improve targeting and segmentation, and to optimize subject lines and email content for better engagement.

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