Email marketing is the use of email to promote products or services. It can include sending a series of emails to potential customers or clients, as well as sending promotional emails to current customers or subscribers. The goal of email marketing is typically to increase sales or website traffic, or to build brand awareness.
Email marketing is a cost-effective way for businesses to reach a large audience. It can be used to nurture leads, promote new products or services, provide helpful information to customers, or simply stay in touch with existing customers. Email marketing campaigns can be targeted to specific segments of a mailing list, such as new subscribers or past customers, and can include personalized content to increase engagement. A/B testing can also be used to optimize the performance of email campaigns. Overall, Email marketing is one of the most powerful marketing channels and it has one of the highest ROI.
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